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05:08
This is the root of my point that tech industry history is being made. We have 30 years of history focused on a business customer and only 10 years or so of tech industry history selling to pure consumers. And even fewer years of history when we think about how long the tech industry has been able to sell a PC in the shape of a smartphone to almost every person on the planet. As we add as many brand new internet users over the next five years as we did in the past 30, we may very well realize none of the lessons learned in the past 30 years apply any longer.

Antiquated Thinking About The Tech Industry | Tech.pinions - Perspective, Insight, Analysis

Interesting argument on why consumer is so much more interesting these days. Also hints at why consumerization of the enterprise, SMB, etc. is gaining speed.

Don't be the product, buy the product!

Schweinderl